Life's a pitch

After dominating the daytime TV space with his appearance on General Hospital, holding down late night with appearances on talk shows and scoring a memorable stint on prime time with Freaks and Geeks, James Franco is setting his sights on late late night, with his new informercials. Franco directed and stars in the Head Massage 2000 infomercials, which air exclusively on ABC from 2 a.m. to 4:35 a.m. Franco also has a patent pending on the Head Massage 2001.

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